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Denim Première Shifts Focus to 10th Anniversary

Denim Première Vision is due for a celebratory occasion. The trade show, which reported flat attendance for the April 26-27 show held days after Kingpins Amsterdam, will celebrate its 10th anniversary this fall Nov. 14-15 at the Paris Event Center.

The later date provides a buffer for denim heads who griped this season about needing a break between the two European trade events.

The April show saw 84 exhibitors and 2,000 visitors, including 1,220 representatives from denim pure players, premium and luxury brands and major distribution groups.

The last edition of Denim Première Vision focused on innovation and technology in a completely re-designed event. The show’s famous trend area was streamlined and enhanced with QR codes for more information. An innovation itinerary at the show allowed attendees to keep up with exhibitors’ latest technical developments.

The show also introduced non-linear stands, places to mingle and network, a food court and Happy Hour areas.