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On Trend: Chatterbox Denim

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Call it the emoji effect. Denim for Autumn/Winter 2017-18 has something to say, and it is choosing to say it in 140 characters or less through quirky patches, scribbles, embroideries and pins with text lingo.

At Denim Première Vision, mills, trim experts and the show’s trend team presented a fun and eclectic range of statement-making denim accessories and embellishments. While denim with badges and writing are a punk staple, this time around the details are decidedly more playful, bright and cheerful with a feminine twist.

Highlights include retro smiley faces and rainbows patches, rubberized buttons, beaded safety pins, neon zipper pulls and leather labels with doodle-like handwriting.

US Denim

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