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Denim Première Vision Examines the Meaning of True Denim

With performance and innovations inspiring new concepts in the jeanswear market, what does it mean to be a true denim brand these days? And why is creativity more important than ever?

The industry will gather in Barcelona, Spain May 18-19 for Denim Première Vision to examine what it means to be “true denim” and to present the best of Autumn/Winter 2017-2018.

In addition to hosting 95 exhibitors from all aspects of the denim supply chain, Denim Première Vision will present three diverse themes for attendees to discover: the Crafters, the Anachromix, and the Weirdologist. The trends are a hybrid of new inspirations, bold workwear and flashbacks to parts of denim’s history.

As denim’s appeal spreads beyond pure players, the trade show will re-examine denim’s roots and how its past can inspire both its core group of designers as well as the growing number of luxury and up-and-coming designers that are adding denim to their collections.

It is a trend Première Vision has experienced at recent editions of its main textile event, Première Vision Paris. During the last two shows in February and September, the show received more requests for denim in fashion collections—a telling sign that luxury designers are coming to grips with denim and actually liking it.

“Creativity and technology have allowed fashion designers to work with denim in a different way that they are more comfortable with,” said Igor Robinet-Slansky, Première Vision communications. “Now designers want to show that they can do more than 5-pocket denim.”

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There is also a new generation of designers who grew up in denim that is giving the jeanswear market an instant boost of creativity and energy. As Robinet-Slanshy explained, “To them, denim is a piece that is very important to them in fashion. It is natural to have jeans in their collections.”

Rivet will be reporting from Denim Première Vision. Follow us on Twitter @RivetOnline and on Instagram @Rivetandjeans.

Here’s a look at some of the highlights you can expect at the show:

Denim Trend Tastings
Moderated by Michelle Branch, U.S.-based denim expert
May 18 at 12:30 p.m.
May 19 at 11:30 a.m.

Smart Creation Première Vision
Twice a day, Denim Première Vision and Blue Lab will organize Smart Talks moderated by Giusy Bettoni, Première Vision’s consultant in sustainable innovation for textiles, fashion and design.
May 18 at 2 p.m. and 4 p.m.
May 19 at 1 p.m. and 3 p.m.

Beautifying the Performance
Calik Denim presents innovative solutions that the company uses for stretch materials with Lycra.
May 18 at 3 p.m.

The Waterless Party
Denim Première Vision private party at the Opium
May 18 9:30 p.m.