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Denim Première Vision Reveals AW 2017-18 Trend Theme

Denim Première Vision revealed a teaser for its Autumn/Winter 2017-18 show in Barcelona, May 18-19. Under the theme “True Denim,” the show will tell the story of “genuine denim” and will highlight what premium is today.

Industry expertise, designers and specialists are part of the framework that makes denim a unique and innovative industry, and Denim Première Vision plans to tap into the human side of the sector through the True Denim concept. “It is more than a simple piece of fabric, it’s a philosophy, a daily experience with real emotional value,” the show stated.

The show will also place an emphasis on the importance of authenticity as denim continues to evolve with modern technologies and techniques.