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Wrangler Sends Vintage-Inspired Denim Down the Runway

Paris and New York are not the only cities having fun with fashion. Wrangler showed off a vintage-inspired collection during North Carolina’s Greensboro Fashion Week, taking place at the company’s North American headquarters.

Wrangler designers presented heritage product updated with bohemian elements, western influences and vintage-inspired designs. The runway looks tapped into themes presented in Wrangler’s new national advertising campaign, including head-to-toe denim with customized jeans and jackets.

Wrangler served as the title sponsor of Greensboro Fashion Week, an event that spotlights the creative chops in North Carolina’s Triad region. Wrangler acted in many events throughout the week, showing off product lines for men, women and children.


“Wrangler is always looking ahead—toward new industry trends, innovations in style and comfort, and one-of-a-kind designs,” said Korie Lovette, Wrangler merchandise manager. “Greensboro Fashion Week was a unique opportunity to showcase our hottest, fashion-forward products and bring together worldwide trends on one stage.”