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Detroit Puts Its Dollar Behind Local Denim

As Detroit continues efforts to turn around its economic fortunes, one local denim brand is getting a big leg up from the city.

Detroit Denim Co. was announced as one of the first 10 businesses to receive support through Motor City Match, a grant program run by the city which plans to dole out a combined $500,000 in grant money to support roughly 100 local businesses.

“The companies we’re announcing today are on the leading edge of Detroit’s growth,” said Detroit Mayor Mike Duggan. “These are companies that will be renovating neighborhood buildings for their businesses, creating jobs and serving the community.”

Launched by Mayor Duggan earlier this year, Motor City Match connects new and expanding businesses in Detroit with real estate opportunities, as well as providing them with funding and technical assistance.

Detroit Denim Co., looking to move out of its current space in Ponyride, will receive support through the program’s Make a Match category, which connects businesses looking to move into Detroit with top available real estate and financial planning assistance.

Founded by Eric Yelsma, Detroit Denim Co. produces American-sourced selvedge jeans, including its signature 13 oz. selvedge “Heritage” straight-leg men’s jean, as well as bags, belts and accessories.