It’s the dream of every stylish young man to have a favorite brand evolve along with his personal style. Dickies new menswear line, Dickies Construct, is accommodating this desire for the young professionals who wore Dickies in their youth and are now looking for an updated version of the label’s reliable apparel.
Construct is not, in this case, a verb, said Ivan Dominguez, the global brand director at Dickies Construct. Instead it is a noun, a construct, “an idea that hasn’t happened yet.” “Now that they’re older, they still respect the brand,” he said of their customer. “Now they want something new, trying to revive that memory of Dickies as a more modern day type of line.”
In updating their brand, the designers carried over and reinvented original Dickies styles. They used contemporary fits and upscale fabrics to elevate the brand, which Dominguez described as “a happy medium between workwear legacy and modern day tailoring.”
The intersections between old and new can clearly be seen in the line. There are prominent workwear-inspired aspects: a quilted overshirt, which is a heritage design from Dickies, heavyweight button-ups in wool and denim, and a double-knee pant. Then there are some more urban touches: jackets in leather and waxed fabrics, cuffed, cropped pants, and a rain parka with a high sheen.
The design team also added features that distinguish the brand, like leather trimmings, wool accents, and stitched details. The signature for the line is a webbing fabric used minimally throughout the collection, which acts as marker for the brand instead of logos. These updated accents are balanced by the more traditional use of triple needle stitch, which is common in workwear, as well as the colors taken directly from the Dickies brand: dark navy, moss, brown duck and black.
In the future, the brand is looking to expand Construct into all categories, including accessories and footwear, as well as developing it for different price tiers.