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Dickies, Ford and Sydney Sweeney Redesign Workwear for the TikTok Generation

Unexpected crossovers keep fashion interesting. The latest is between 100-year-old workwear brand Dickies, automaker Ford Motor Company and “Euphoria” and “The White Lotus” actress Sydney Sweeney. 

Sweeney, a self-described car aficionado, fronts Ford’s new “Built Ford Proud” campaign dressed in a Dickies workwear collection made to appeal to the next generation of women. 

The Workwear Reimagined collection includes limited-edition Dickies workwear essentials such as the 847 Work Pant, updated with a waist band that can be flipped to reveal a custom liner, and twill overalls accented with pink straps and stitching. 

Workwear Reimagined collection

It also includes a corduroy baseball cap and a “Ford blue” bandana that says, “Syd’s Garage.” The design is a nod to the actress’s TikTok account @syds_garage dedicated to working on her vintage Ford Bronco. 

The collection is available now on Ford’s website and retails for $24.99-$79.99.

In addition to the Workwear Reimagined collection and accompanying campaign, Sweeney’s partnership with the automaker extends to “Auto 101,” a TikTok series of auto repair tutorial videos. 

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Workwear Reimagined collection

The collaboration and campaign are a departure for Sweeney, who has posed for Guess, Miu Miu and Frankies Bikinis.

“This campaign is very genuine to me,” Sweeney said in a statement. “Through my Auto 101 series and the female-forward workwear collection, I hope to empower and uplift women to pursue their passions, to get involved in the world of cars, and show that anyone can follow their dreams, no matter what they are.”

Ford’s “Built Ford Proud” campaign celebrates “the greater community of Ford drivers who have broken the mold, driven innovation, and defied stereotypes for nearly 120 years,” the company stated. It also spotlights Dee Bryant, a professional stunt driver and co-founder of the Association of Women Drivers, and Kai Lenny, a Big Wave surfer.