Italian fashion label Diesel has announced a 3-year partnership with the AC Milan soccer club. As AC Milan’s new “style partner,” Diesel will be dressing the soccer team off the field, presumably outfitting AC Milan’s players in casual clothing for their daily lives and press events.
“This is a long–time dream coming to life, for me, for my family, for Diesel,” said Diesel Founder Thus Renzo Rosso. “The extraordinary journeys of Diesel and AC Milan are intrinsically linked: we are two major Italian players, iconic, similar in spirit…we want to make this collaboration unique, fueled with irony, innovation and modernity.”
From the AC Milan side, Vice President Barbara Berlusconi said, “I grew up with the red and black colors, they’ve become my passion; the same passion that has driven AC Milan and Diesel to set up this partnership. Diesel is a dynamic, international company in the fashion world, oriented towards the younger market, the same one AC Milan appeals to.”