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Diesel Colombia Taps MySizeID Sizing Tech

Estudio de Moda S.A.S., a Colombia-based retail company with a portfolio of brands including Diesel, Celio, Superdry, Marithe François Girbaud, Replay, is set to implement the MySizeID sizing technology on its Diesel Colombia ecommerce site.

MySizeID uses algorithms and AI to match shoppers with an optimized fit based on a brand’s product-specific sizing chart. It says the solution’s more accurate size recommendations reduces product returns.

Returns have been identified as the $761 billion albatross around retail’s neck, with as many as 91 percent of merchants reporting that returns are accelerating faster than revenue, a recent survey from Appriss Retail and Incisiv indicated.

An estimated 70 percent of ecommerce returns are size related, leading to unnecessary environmental and carbon impacts, MySizeID stated.

Shrinking its carbon footprint is the backbone to the Diesel for Responsible Living philosophy, the brand’s action plan to achieve net-zero GHG emissions. In 2020, the Italian brand joined The Fashion Pact, publicly affirming its commitment to reach net-zero GHG emissions in its direct operations by 2030 and across its wider supply chain by 2050.

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“When looking for a way to reduce size related returns in Colombia, MySizeID was the ideal solution because its performance is backed by solid data,” said Juan Camilo Alvarez, Estudio de Moda president.

The technology has a proven track record with jeans brands. In 2021 Levi’s Turkey reported that the widget helped the brand reduce returns by as much as 47 percent, saving the company on steep reverse logistics costs. In 2019, the tech firm’s case study with Boyish Jeans reported that customer returns dropped approximately 31 percent after the brand implemented the MySizeID widget on its website. 7 For All Mankind Brazil implemented the technology in August.

“We are pleased to work with Estudio de Moda and help Diesel, one of the top denim brands in the world, achieve their environmental goals while delivering the added benefits of more satisfied customers and improved operating economics,” said Ronen Luzon, MySize CEO and founder.