The premium Italian denim brand said the event was a tribute to its ongoing ties to Japan, where the company has fostered a loyal audience. It also celebrated the Fall/Winter 2022 collection that landed Diesel a spot for the first time on the Lyst Index of Q1’s hottest brands.
Diesel creative director Glenn Martens recreated the show by staging 61 looks centered on the brand ethos of “disruptive, sexy, fluid and fun.” Six head-to-toe looks reimagined in Diesel’s signature red were created exclusively for the Tokyo show and will be available starting from mid- September through diesel.com, select Japanese mono-brand stores, and SSENSE.
The collection communicated the four themes of Denim, Utility, Pop and Artisanal through common design elements balancing freedom and control, Diesel said. Workwear belts, hook-and-eye closures, playful trompe l’oeil elements and asymmetric energy were seen throughout the collection.
Denim looks included jeans heavily destroyed in the waist, a cropped indigo tank top secured with a utility belt, and a supersize belt that doubled as a mini skirt. The brand sourced most of the collection’s denim pieces from the Diesel Library, its responsibility-focused core range.
Metallic pop dresses and upcycled jerseys fused with denim to create artisanal “peel off” pieces rounded out the collection, which also included upcycled organza.
Renzo Rosso, Diesel founder and OTB Group president, attended the show, which drew celebrities including rapper Awich, dancer and actor Alan Shirahama from Generations, dancer Elly from JSB3, model Amiaya, and Korean stars Gemini and Lee Hwi-Min.
Diesel has long forged a close relationship with Japan and its creatives. It previously collaborated with Osaka upcycling label Readymade by Yuta Hosokawa on unisex fashion and called in GR8, the Harajuku streetwear store in Tokyo, to curate a 36-piece capsule created by Japanese and international designers and artists.