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Diesel Invites Emerging Designers to Reimagine Its Core Styles

What would Diesel’s iconic styles look like through the lens of emerging designers? That’s the prompt the brand has given to four up-and-coming designers for a special collection that will be unveiled during New York Fashion Week Men’s beginning Monday.

Diesel has teamed up with VFiles, the online platform that connects global youth with rising influencers in fashion, entertainment and culture, to launch the project called “The Second Wednesday in July”—a cheeky nod to Vogue’s Met Gala documentary, “The First Monday in May.”

The four New York designers—all of who come from the VFiles community—have completely transformed Diesel’s garments through a variety of techniques like embroidery, fabric and shape manipulation, reconstruction and distressing.

The designers include Eric Lawrence, who cut his teeth in fashion assisting designer Matthew Williams and Mr. Completely; Bandulu, best-known for upcycling and transforming vintage clothing with hand embellishments; Menyekel, the label that focuses on reconstruction and garment piecing; and Oblanc, a unisex brand that prioritizes sustainability and functionality.

Diesel’s recent efforts to drum up Gen Z’s interest has resulted in several unique collaborations. This year, Diesel partnered with Los Angeles-based RCNSTRCT for two collections that transformed vintage Diesel garments into soccer jerseys and one-of-a-kind hand painted works of art.

In June, the company unveiled its second Diesel Red Tag Project, this time with Y/Project’s Glenn Martens at the helm. The collection was based on the Diesel’s slogan “Go with the flaw” and included shirts with buttons askew and jeans with uneven hems.

Through The Second Wednesday in July, the brand aims to make a connection with New York City’s design scene by supporting local and emerging talent.

“Diesel is thrilled to be working with VFiles, one of the most creative fashion platforms in this industry,” Stefano Rosso, Diesel North America CEO, said. “We believe this collaboration is going to create a lot of excitement around our product particularly in the way that these young and upcoming designers have interpreted our brand.”

The Second Wednesday in July will be presented Wednesday at the VFiles Shop in New York City. The SoHo store will be converted into a gallery space displaying the designers’ works. Designers will be in attendance with muses of their choice that embody the spirit of their creations.

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