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Diesel Taps Y/Project’s Glenn Martens for Second Red Tag Project

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Diesel announce that the second installment of its Diesel Red Tag Project will be presented in Milan for Men’s Fashion Week in June. The collection will be designed by Y/Project creative director Glenn Martens.

Diesel Red Tag was created as an incubator for select influential designers to create season-less capsule collections in collaboration with Diesel. The project allows Diesel to foster unique interactions and dialogues with the fashion community, combining its denim heritage with new creative directions.

Martens is known for his conceptual streetwear collections that blend luxury, denim and humor. In March, he presented a Fall/Winter 19-20 collection full of exaggerated shapes, including voluminous shearling thigh-high boots, baggy banded denim with cargo pockets and oversized Trucker jackets with thick shearling collars and cuffs.

The presentation of Diesel Red Tag in Milan will take the place of the regularly scheduled Diesel Black Gold show this season. However, the Spring/Summer ’19 Black Gold collection will be available in the showroom for retailers and clients.

“This is a vibrant moment for Diesel—we are working on a series of global initiatives, one of which is this, with the most groundbreaking and radical international designers,” Diesel founder Renzo Rosso said. “The new generations are excited and engaged by beautiful products that have a soul and speak the language of today.”

The second installment follows the debut of Hood by Air co-founder Shayne Oliver’s inaugural edition of the initiative at this past Paris Women’s Fashion Week. Oliver’s capsule was inspired by American pop culture, cultivating in ten denim-on-denim looks, including an oversized denim tie styled with a denim shirt, jeans and denim belt, a full-length denim coat and a dark indigo apron dress.

Oliver’s styles will be available in August on Diesel.com and in concept stores including L’Eclaireur, Luisa Via Roma, Artifacts and Opening Ceremony in collaboration with Tomorrow London Ltd.

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