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DL1961 Combines Circularity and Workwear in New Men’s Capsule

Recover recycled cotton is a key ingredient in DL1961’s new capsule collection for men, Reform. 

Based on “everyday functionality” and utilitarian details, the collection offers three jeans and four tops, each made with at least 20 percent Recover as well as waterless laser and ozone technologies and solar power. 

DL1961 introduced its first jeans collection made with Recover in February. The brand’s vertically integrated manufacturing was key in its adoption of fiber. In May 2021, its manufacturer Artistic Denim Mills Ltd. (ADM) forged a strategic partnership to use Recover’s certified and traceable recycled cotton in fabric collections. The multi-year deal enables ADM to scale its use of recycled cotton from post-consumer denim, thanks in part to a new facility in Pakistan that produces 100,000 kg of yarn per day. 

Reform Capsule Collection
Reform Capsule Collection Courtesy

Additionally, DL1961 spotlighted its use of Recover and other sustainable fibers in its “Indigo” exhibition at Frieze London in May. 

Reform keys into the demand for durable, workwear-inspired denim. Cargo and patch pockets, utility loops and distressing are paired with clean rinses, worn-in washes, and comfortable twills to form a collection for year-round wear. Bottoms include the Theo relaxed tapered, Noah tapered straight and Glen wide leg. Tops span a utility vest, wax coated zip-up jacket, shacket and button-down shirt. 

The capsule collection is complemented with other fall pieces, including three jeans with faux selvedge hems—two of which have a heritage-inspired dark rinse. Accommodating a range of inseams, the faux selvedge extends 10-inches from the hem. The men’s collection retails for $125-$208. 

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Reform Capsule Collection
Reform Capsule Collection Courtesy

DL1961 showcases the collection in a campaign that represents the “frenzied yet harmonic post-pandemic New York City.” 

“Denim’s versatility pairs well with the chaos and individuality of the New Yorkers driving this change,” said Sarah Ahmed, DL1961 co-founder and chief creative officer. “For the first time in decades, people are experimenting with their denim in ways we haven’t seen before. From texture, to fit, to gender fluidity, everyone has a unique spin on this universal uniform.”