DL1961 is hitting the slopes this winter.
The New York-based vertically integrated denim brand has just launched a six-piece collaborative women’s collection with skiwear brand Perfect Moment that can outfit jibbers in jeanswear.
All rendered in denim, the collection includes a belted ski suit, two versions of bootcut ski pants with padded knees, two puffer jackets filled with down and feathers and a Trucker style jacket.
The fabrics, which are all cotton and Lycra blends, are wax coated for water repellency. Offered in two washes—a dark rinse and a mid wash—the pieces feature Perfect Moment’s signature houndstooth patterns and star motifs. The houndstooth is lasered onto garments, creating a tonal look.
Navigating skiwear tested DL1961 capabilities in textile innovation and required “a rigorous sampling and testing process,” said Sarah Ahmed, DL1961’s creative director.
“Creating a denim fabric that is sustainable, water resistant, and functional enough to ski in was one-half of the challenge. The other was constructing that denim in a lightweight down-based ski fit that represented the impeccable [Perfect Moment] aesthetic,” she added.
Perfect Moment, which began in France in the 1980s but relocated to London in 2010 when Jane Gottschalk and her husband Max acquired it, also produces surfwear and lifestyle collections. It made headlines earlier this year when Nick Jonas and Priyanka Chopra-Jonas took a minority investment in the company.
“When I was a teenage skiing obsessive growing up in Switzerland, all the cool kids who could ski really well skied in denim. I’ve always wanted to bring denim back to the slopes with Perfect Moment, but it had to be earth-friendly,” said Gottschalk, Perfect Moment creative director. “When I met the founders of DL1961 and learnt about their incredible vertically-integrated technology, I knew we had found the right partner to help us bring denim back to the slopes in a way that was sustainable, and that would keep our customers warm and dry at the same time.”
The collection is available on both brands’ websites and online retailers Net-A-Porter and Farfetch. It retails for $570-$1,150.