The chino is back.
Following the release of Levi’s first chino program geared toward Gen Z men, fellow Levis Strauss & Co. brand Dockers strikes with a throwback collection of its own. The chino stalwart teamed this week with Urban Outfitters to launch the Retro Collection, a youth-driven men’s line of chinos and tops that nods to the brand’s past.
For inspiration, the Dockers design team dove into the archives, pulling concepts from the brand’s library of line sheets, catalogs and vintage Dockers pieces. The result is a collection reminiscent of the classic and easy sportswear look popularized in the late ’80s and early ’90s as casual Friday created a new dress code for men.
“It’s fun to look back on our 34 years of khaki leadership and play into the trend-cycle of fashion – especially when trends highlight our heritage so perfectly,” Dockers senior director of global marketing Lauren Johnson said. “Dockers’ mission has always been about being your best self, and offering timeless, relevant style.”
Pops of color, overstated logos and an array of textures update long-sleeve pocket tees, sweatshirts and striped shirts. Modern, oversized chino silhouettes feature nostalgic pleats and are available in both classic and acid wash colorways. Other are cropped with cargo-pocket details.
The collection keys into the ongoing smartening up of men’s fashion as trends step away from athletic and streetwear aesthetics.
“As the pleated khaki makes a comeback, we get the luxury of reinventing some of our most classic and inherent products for a whole new generation,” Johnson added. “And if anyone can play into this pleated khaki trend, it’s this brand.”
The collection is available at Urban Outfitters and on Dockers’ website. The collection ranges from $39 for tees to $99 for pleated chinos.