Dovetail’s new cargo pant is coming to the rescue of hardworking women who require durability and functionality from their apparel.
Launching soon, the Ready Set Cargo is an eight-pocketed pant created from Invista’s Cordura Nyco micro-ripstop milled by Pakistan’s Sapphire Finishing Mills. The pants are sewn in the same facility. The new style is targeted to EMTs, outdoor explorers and other women who aren’t afraid to get their hands dirty on the job or in their recreational adventures and is at the center of Dovetail’s Fall/Winter 2022 campaign called “Second Nature.”
The three companies all helped bring the pant into existence. “We worked closely together, pooling ideas and combining our strengths. This third Dovetail Workwear x Cordura Advanced Fabrics launch is yet again a testament to innovation through collaboration which has resulted in building durable relationships and products designed to withstand the test of time,” said Cindy McNaull, Cordura brand’s business development director. “Whether hiking up a mountain to rescue a fallen climber, teaching survival tactics in an outdoor school, or handling airline cargo in rural Alaska—the women who tested Dovetail’s new Ready Set Cargo need serious pants that stand up to the job. This latest Sapphire Finishing Mills Ltd. Cordura Nyco Fabric innovation is designed for ultimate endurance and lasting comfort.”
The cargos are a testament to female empowerment both in their creation and function. Sapphire Finishing Mills’ claims its workforce is 90 percent female and the company supports the 2,400 women it employs with benefits that include home-to-work transportation and childcare. Portland-based Dovetail, meanwhile, was co-founded by Sara De Luca in 2018 to be “by women, for women and with women.”
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“Very few names in the industry are dedicated to workwear garments engineered especially for women and catering to their distinct needs,” said Sapphire Finishing Mills’ senior merchandiser Alishba Shabbir. “I was moved by Dovetail’s brand story, and together with our long-standing relationship with Cordura Advanced Fabrics, this was the perfect opportunity to take women’s workwear to another level and into new crossover markets.”
A strong woman also trial-tested the product. Ariel Temper, a Wilderness EMT instructor, emergency room worker and member of a technical rescue squad in New Hampshire, tried them out and offered her input on how to improve the prototypes. “These pants passed all my tests, including my ‘pick-your-patient-off-the-floor test,’” she said, adding that the durable and plentiful pockets allowed her to carry sharp tools and medical supplies.
“Dovetail Workwear was born to lift women up. Now more than ever, women need each other to push against serious obstacles to our empowerment and protection. But we are ready–and we’ve got the pants to prove it,” said De Luca.
The Ready Set Cargo retails for $109 and its eight pockets include two big-bellowed ones. The model also has two clips for carabiners and an elastic waist and cuffs. Sizes are 000 to 18 with even-number inseams of 28 to 34. Color options are black, navy and olive green.
This is not the first time Dovetail has used Cordura fabrics. It launched a rancher line made with them in March 2022 and it continues to offer the award-winning “No Fade Black” Maven and Britt styles created from Cordura denim.