The brand recently debuted the Britt X Power Hemp jean made with 64 percent cotton, 35 percent hemp and 1 percent spandex. Hemp is a natural fit for a brand that prioritizes strength and durability. Dovetail reports that the fiber is four times stronger than cotton. It’s also ultra-breathable, moisture-wicking and antimicrobial, which can prove beneficial in working conditions.
The Britt X Power Hemp features the same functional elements that have put Dovetail on the radar of workers. The jeans’ EZWaist expands for comfort, and knee slots accommodate removable padding. It also features tool loops, zip pockets and a crotch gusset, as well as reinforced front pockets, knees and cuffs.
The jean is offered in sizes 000-18, with 28-34 inch inseam options. It’s currently available on Dovetail’s website for $99 and will be in retailers across the U.S. and Canada in the next few months.
Dovetail Workwear plans to bring two additional hemp-based products to market later this year, with a brand representative describing them as “lightweight, but super strong” products for working women.
The women-owned and -designed brand typically uses a “custom duck canvas,” or cotton denim, in its work pants, but recently expanded into Cordura denim fabrics engineered with a blend of military-grade Invista T420 nylon 6,6 staple fiber and cotton for an authentic denim look, feel and comfort with enhanced abrasion resistance. The fabric was recently included in its DX Ranch Collection which debuted earlier this month and offers a women’s bootcut pant in two Cordura fabrications: a 10 oz. denim with high stretch and the 9.5 oz. canvas with medium stretch.
Hemp, however, is increasingly becoming a cotton alternative in the jeanswear category. Last May, Madewell debuted a summer denim collection of women’s lightweight denim made with 6 percent hemp. Earlier that year, Wrangler expanded upon its collaboration with Dallas-based Panda Biotech, an emerging leader in the industrial hemp fiber industry, to bring traceability and scale to the textile-grade cottonized hemp grown and processed in the U.S.
Levi’s was one of the first to dabble in hemp, launching its cottonized hemp innovation in 2019 through its sustainably focused Wellthread line. The original collection featured denim made with 30 percent hemp. By 2021, the brand worked its way up to garments featuring 55 percent hemp.