G-Star Raw, worn by the likes of Jay Z and Gwen Stefani, can now add the people of India to its expansive clientele. The denim brand has formed a partnership with Indian e-commerce destination Jabong, which will dispatch the G-Star Raw’s 120-piece line directly from the site.
Jabong, a multi-brand purveyor of lifestyle and fashion brands with over 1,500 domestic and international labels, will offer men’s and women’s styles from the Dutch brand. Styles span fitted shirts and jackets to Japanese selvedge denim and pure, raw denim with unique washings and treatments. It will also feature the brand’s signature 3D denim made with an avant-garde construction technique.
Arun Chondra Mohan, Jabong founder and CEO, said, the company is happy to add G-Star to its roster of brands, which already includes Wrangler, Lee, River Island and French Connection. He added, “Global fashion has always enthused our customers and they have come back to us asking for more. With G-Star Raw coming on board, we see a strong addition to our fashion offering.”