Quintessential California brand Ella Moss launched its first effort to break into the women’s denim market.
Widely known for its premium knits and Southern California aesthetic, the brand, a division of ONE Jeanswear Group, introduced a denim collection for fall inspired by art, culture and travel.
“Denim was a natural extension of the brand,” said Kirsten Lee, senior vice president of design and fabric R&D for Ella Moss and ONE Jeanswear Group. Lee said the brand applied the same “laid back California sensibility” to the denim line, while creating a denim foundation built on fits and premium fabrics.
The brand artfully plays with washes with a patchwork funnel neck top and jeans with uneven hems. High-waist wide leg jeans with a pronounced front seam and dark rinse flares add a bohemian ’70s look. A cropped jean jacket with oversized front pockets, drapey button-down shirt and distressed boyfriend jeans capture Ella Moss’ relaxed SoCal vibe.
The denim line complements the boxy rose-colored sweatshirts, striped tops and knotted blouses in the brand’s knit collection for fall.
The collection, Lee added, has “the ultimate T-shirt and jeans attitude.”
Sizes for the Ella Moss denim collection range from XS-XL for tops and 24-32 for bottoms. The line, which retails for $59.50 to $129.50, is available now at Dillards, Belk, Lord & Taylor and Anthropologie.com.