Upcycled gems are not only a millennial jewelry trend—they’re part of a new capsule collection by London-based denim brand E.L.V. Denim.
The brand, known for its small-batch upcycled denim production, has collaborated with Swarovski to create an exclusive seven-piece capsule collection made from 100 percent upcycled denim and upcycled crystals.
The collection includes a two-tone jean jacket with Swarovski’s Chess Board crystals as buttons; a jacket adorned with a curtain of 150 double-sided crystals (that are moveable for washing); a light-wash jean jacket embellished with black crystals; jeans with a crystal-embellished tuxedo stripe, and more.
The collection elevates the notion of what repurposed materials can be in the denim market. Each garment is individually made by hand with crystals secured by either sewing or hot fixing.
Because the crystals are upcycled, there is a limited amount of product available. The jeans brand notes on its website that as few as five pieces of each style will be made. The unique garments are made to order and retail for as much as $2,770.
The collaboration was born from a 2019 encounter between E.L.V. Denim founder Anna Foster and the Innsbruck, Austria-based synthetic crystal manufacturer.
“I truly admire Swarovski’s commitment to sustainable development,” Foster said in a statement. “Rather than down cycling their crystal they have used it as a positive resource, allowing brands such as myself to use them creatively, producing limited edition capsule collections.”
Swarovski sources materials, designs products and engages consumers in accordance with five strategic pillars: women’s empowerment, fair partnerships, water stewardship, conscious design and sustainable innovation.
According to the company’s 2019 sustainability report, 35 percent of Swarovski’s energy now comes from renewable sources at its manufacturing and water production locations. And 76 percent of the company’s total water demand in 2018 was met through recycled sources across its manufacturing and production locations.
The company is also mindful of its own waste. Since its inception in 2015, Swarovski’s Conscious Design Program has provided designers and design schools with more than 6 million upcycled crystals.