What does your “dream” pair of Levi’s 501 jeans look like? That’s the question Levi’s posed to its latest collaborator: model and actress Barbie Ferreira.
The result is a 501 upcycled from existing garments that’s “baggy in all the right places.”
Available now on Levi’s app for $198, Ferreira’s jeans capture her “cyber-y, glitchy, internet-inspired aesthetic” and love for thrifting. Based on the 501—which will celebrate its 150th anniversary this year—the jean features an oversized fit that doesn’t bunch or sag.
The two versions of the jean are overdyed in either a deep blue or a forest green. The overdyeing was inspired by a process used to restore vintage rugs. It not only gives the rugs new and vibrant color, but it also creates a patina designed to look better with age.
Ferreira said she wanted to recapture that color and patina with her very own Levi’s 501 jeans. The collaboration “encapsulates what I like and what I would wear,” she said.
The comfort stretch jeans are covered in a patchwork of computer graphics-inspired imagery, one of which includes a version of her Demon-Bunny logo. The logo, which Ferreira uses to brand all her work, is based on a tattoo designed by her friend and artist Ben Evans.
Designing for a wide range of body types was an important element to the collaboration. Ferreira said she “always wanted to make clothing in a different way, that has a wider range of sizes.” The jeans are available in a broad range of sizes, starting at a straight size 24 and topping out at a plus size 26W.
The drop is the first part of a bigger partnership with Ferreira to come, Levi’s said. The 26-year-old, who starred in HBO’s Gen Z drama “Euphoria” for two seasons and in Jordan Peele’s horror/sci-fi flick “Nope,” posed for the brand’s “Levi’s 501: The Number That Changed Everything” campaign last year.
“I’ve always wanted to design clothing, and Levi’s is a perfect stepping stone,” Ferreira said. “My relationship with Levi’s jeans goes back to when I was a kid. It’s my dream casual wear and this is my dream collaboration.”