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Europe Turns Out in Force for Denim Première Vision

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

The 17th edition of Denim Première Vision in Barcelona wrapped up on November 19, drawing 3,823 visitors to the California-themed event. Despite travel concerns following the terror attacks in Paris, attendance to the two-day show was comparable to last year’s fair which drew 3,091 visitors.

The show was a hub for networking with international buyers and clients. Seventy-two percent of visitors were international from 63 countries. Europe remained the most highly represented region at the show, accounting for 67 percent of visitors. Visitors from Spain were the largest group, followed by Italy with 9.5%. The United Kingdom, France, Germany and the Netherlands rounded out the list.

The show reported growing interest from markets with a taste for specialty denim, including Northern Europe and Scandinavia, which represented 5 percent of total visitors. The total number of guests from the United States increased 4 percent to 115 visitors. Meanwhile, there continued to be a strong presence among North African countries, especially visitors from Tunisia and Morocco who traveled to Barcelona to meet with weavers. Turkish buyers represented about 13 percent of the show’s visitors.

The U.S. contingent added to the strong representation of fashion, high end and pure denim brands at the show. Brands in attendance included: 7 for all Mankind, Bonobos, Burberry, Diesel, G-Star, Levi’s, Marc by Marc Jacobs, Scotch & Soda, Timberland, Urban Outfitters, Victoria Beckham and more.

Photo: © Denim Première Vision – Charles Siaux

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