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Everlane Announces New Denim Collection

Everlane, the ethical direct-to-consumer brand, announced the upcoming launch of a new denim collection for men and women.

According to an interview with Vogue, Everlane Founder Michael Preysman divulged that the jeans take inspiration from American workwear.

“What we’re seeing, and what we believe what customers want, is to move back toward a more original or authentic fabric pant,” Preysman told Vogue. The line offers five silhouettes for men and women in basic colors, like black, white, light rinse and classic denim blue. Jeans are made with 11 oz. denim with two percent stretch.

“We’re going to keep it pretty minimalist,” said Preysman on the styles. “What we’re not going to do is distress, rip and repair in big ways, but I think adding a couple of key fashion silhouettes and a few more washes is what you’re going to see from us. That will happen over time.”

Production takes place in Ho Chi Minh, Vietnam at the Saitex a Silver LEED certified factory. The facility recycles 98 percent of its water, air dries every pair of jeans and uses alternative energy throughout the production process to create top-notch denim with a minimal environmental footprint.

The collection will debut on Sept. 7. Jeans will retail for $68.

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