It took five prototypes and more than 50 fit models to develop Everlane’s latest innovation, which it says fits “everyone.” The brand debuted “The Everyone Jean” last week, its first venture into genderless denim.
Offered in 11 different size brackets, the jean features rigid denim in a classic straight-leg style and a medium 11-inch rise. The straight-leg fit, which includes a slight taper at the ankle, recently dethroned the skinny jean as the most popular denim style for women, according to new data from The NPD Group, and lends well to a unisex product.
“We know that a lot of our collection is already worn by people who identify as many different genders, and so we wanted to set an intention and a design challenge to create a jean style specifically with all genders in mind,” an Everlane spokesperson told Rivet. “We are really pleased with the resulting product, and have more ‘everyone’ product offerings to come in the future. This will not just be a denim concept, but something that lives across several of our most iconic product offerings.”
The Everyone size scale ranges from E1 to E11 and corresponds with women’s and men’s sizes, which are listed in detail on Everlane’s website. E1 equates to men’s size 26 and women’s size 24, E2 equates to men’s size 27 and women’s size 25, and so on through E11, which matches a men’s 36 and women’s 34. Inseams are available in 30 inches and 32 inches.
One of the biggest obstacles to designing genderless denim is fit, as men’s and women’s jeans are constructed to fit differently in the rise and upper thighs and lower legs, as well as a variety of other nuances. Everlane’s spokesperson called the fit process a “unique challenge,” as the design team had to rework the top block, hip to waist ratio and leg opening “many times.” Today’s shift to looser denim silhouettes helps reduce some of the obstacles in this area.
Made of 100 percent GOTS-certified organic cotton, The Everyone Jean incorporates all of the sustainable qualities that Everlane is known for. It’s produced at Saitex’s sustainable, LEED-certified factory in Vietnam, which recycles 98 percent of the water it uses and is powered by alternative energy sources. The B Corp facility repurposes byproducts to create premium jeans and mitigate waste.
Retailing for $118, The Everyone Jean is available now on everlane.com in three vintage-inspired washes, including Deep Atlantic, a dark rinse; Broken-in Blue, a distressed light wash; and Worn-in Blue, a medium wash.
A material with universal appeal, denim lends well to the gender-fluid movement. In fact, Levi’s describes its 501 jeans—the first style of jeans ever created—as its most gender-neutral fit, marked by a straight leg and medium rise similar to The Everyone Jean.
Brands such as San Francisco-based jeans startup Unspun and London-based denim brand Non have debuted genderless denim styles in recent years, and labels with decades of appeal have also expanded into the segment. In 2020, Calvin Klein introduced a new CK One jeans and underwear collection based on staple wardrobe pieces with “genderless appeal,” along with CK Everyone, a genderless fragrance inspired by the original CK One scent.