Everlane has been bitten by the denim bug—the transparent apparel brand introduced its first denim jacket this week.
The women’s jacket, a 100 percent cotton relaxed fit style, is made from a rigid Japanese fabric that is garment-washed for a one-of-a-kind look. The jacket is available in classic blue wash, light blue wash and bone, and jeans are offered in the same colors. The men’s jacket, offered in blue wash, is made with 100 percent cotton 13.5 oz. denim.
Everlane’s jacket retails for $88, though the brand said the price point would be closer to $185 at traditional retail. In keeping with its transparency mission, the company breaks down the cost of the jacket to $14.55 for materials, $2.48 for hardware, $15.50 for labor, $2.93 for duties and $1.75 for transport.
Everlane introduced its first line of men’s and women’s jeans in August, with five silhouettes in basic colors like black, white and light rinse.
The $68 jeans were an instant success for the direct-to-consumer brand, which sold out its inventory during the first week, amassing a wait list of up to 44,000 people.
Everlane’s denim is made in Ho Chi Minh, Vietnam, at Silver LEED certified factory Saitex. The facility recycles 98 percent of its water, air dries every pair of jeans and uses alternative energy throughout the production process to create high quality denim with a minimal environmental footprint.