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Fashion United: Victoria Beckham Merges Fashion Lines

Victoria Beckham is merging her Victoria Beckham denim line with the pricier Victoria, Victoria Beckham collection.

Vogue UK reported that the Victoria, Victoria Beckham collection, which traditionally offers dressier daywear options, would be shifting into the casual market.

Beckham commented to Vogue, “It’s now time to take the VVB girls on further adventures – beyond the parties and cocktails, and into the workplace and the everyday.”

Beckham went on to say that the key elements of the denim collection fit well within the Victoria, Victoria Beckham concept, so it was a natural decision to create one collection.

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