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Swedish Brand Filippa K Relaunches Denim with a Nostalgic Twist

Denim is party wear for Filippa K.

To celebrate its 25th anniversary, the Scandinavian sportswear label relaunched its iconic ’90s denim line, FK Jeans.

The collection for men and women blends the brand’s Swedish roots and minimal aesthetic with the shapes and silhouettes that dominated the decade.

For the update, the brand introduced stretch fabrications for women—a move that was important to its female founder and creative director Filippa Knutsson.

“What I can add to the world of jeans is a feminine perspective; the denim industry is driven mainly by men,” Knutsson said.

The women’s collection offers three jeans: a straight cut, a straight cropped cut and a high-waisted, wide-leg crop. The line also includes a knee-length denim skirt and a narrow Trucker jacket.

“I wanted to make jeans that are friendly to women, and the collection is a representation of why we started Filippa K in the beginning: The philosophy of simplifying people’s everyday lives by making the choice of ‘how to dress’ or ‘what to wear’ less complicated,” Knutsson added.

The men’s line references traditional details with a contemporary twist, eliminating unnecessary embellishments. Styles include a Trucker jacket, a classic cut denim button-down shirt and tapered jeans.

The collection, available in dark blue raw and mid-blue wash, retails for $180-$350.

Organic cotton and recycled cotton blends are used throughout. The eco-friendly fibers complement Filippa K’s sustainable initiatives, including Front Runner, a range of garments developed through sustainable life-cycle assessments, and its leasing program geared to reducing excess waste.

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