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A First Look at Madewell’s Fall ’17 Collection

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Madewell plays with proportions for Fall ’17 with wide-leg jeans, cozy knits and an emphasis on sherpa outerwear.

A wide-leg military green utility jumpsuit sets the collection’s retro tone, while a wide-leg denim jumpsuit offers a more fluid silhouette. Other wide-leg styles include cropped trousers and high-waisted jeans.

Two-tone cropped flare jeans add whimsy to Madewell’s denim range, as well as a raw-hem denim skirt. Other playful touches include an embroidered safari shirt, a sweatshirt with “cha, cha, cha” across the front and pops of golden yellow throughout.

Outerwear includes a quilted down parka, a cropped sherpa jacket, a belted denim coat and a denim jacket (and matching jeans) with pink floral embroidery across the back and arms.

A portion of the collection is available for pre-orders now on