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Five Denim Companies Making Strides in Sustainability

The denim community is doing its part in helping sustain a world where the fabric can thrive, along with the people wearing it.

Five denim brands took up the task of making their companies and denim more sustainable over the course of the last few months—some achieving awards along the way. Check out our list of companies making an effort to make the world a little better and jeans a little greener.

1. Levi’s

Levi Strauss & Co. CEO, Chip Bergh, announced the expansion of parental leave for Levi’s employees, stressing the importance of the company’s workers, as well as requesting shoppers not bring firearms into Levi’s stores. Not to mention the brand’s groundbreaking water-saving techniques.

2. Velour by Nostalgi

The Nordic brand received the Nordic Ecolabel License in early January, created jeans that met 99 percent of the coveted label demands. The sustainable jeans, Svanen Jeans, boast no dangerous chemicals, toxins, endocrine disruptors or heavy metals, and have the added bonus of ensuring better working environments for the company’s employees.


Wrangler announced in December the accomplishment of saving 3 billion liters of water since 2007. The move to cut-back on water usage within the denim industry proves difficult due to the wash aspect of denim manufacturing. Wrangler has the look and the water savings to prove their efforts.

4. PVH Corp.

PVH Corp., parent company to brands like Tommy Hilfiger and Calvin Klein, pledged to the UN Global Compact and CEO Water Mandate in December, adding themselves to the list of one of the world’s largest corporate sustainability initiatives.

5. VF Corp.

VF Corporation announced in partnership with the Paradigm for Parity coalition in December, their efforts to achieve gender equality throughout the company by the year 2030. The company, with brands like Lee, Wrangler and Nautica under its name, the company seeks to eliminate bias in the workplace.