In a wellness-focused, post-pandemic society, companies are devising ways to make everything—even a pair of jeans—provide health benefits for the wearer.
Frame just released the 24 Hour Jean, its newest denim style made with material acknowledged by the FDA as a wellness product. Designed with Isko Vital fabric, the world’s first woven compression technology platform, the jeans can help support posture and blood circulation.
Isko claims the fabrication, which was created over the course of two years, provides a micro-massaging effect, improves muscle oxygenation, promotes slimming effects and reduces muscle fatigue, soreness and swelling.
Isko debuted Isko Vital at Outdoor Retailer in 2019 as part of a “social responsibility project” to benefit patients with lymphedema, or swelling in the arms and legs. The denim mill said that its compression garments could also mitigate altitude-induced swelling that comes along with air travel, as well as other swelling that can develop after long periods of sitting down.
Retailing for $228, the jeans are available now on Frame’s website. The 24 Hour Jean is offered in Frame’s popular Le High Skinny fit in blue, dark blue and black washes.
On Thursday, the brand tapped model Kelsey Merritt to present the jeans in a video on the Frame website and showcase different ways to style the versatile pants, including a fall-ready look combining a muscle T-shirt, navy blazer and knee-high brown leather boots.