Los Angeles-based premium denim brand Frame is taking another step into lifestyle territory with the launch of its first footwear collection.
Available beginning June 18 online and at Frame stores upon reopening, the women’s shoe collection focuses on “fashion-forward staples” that complete the Frame woman’s wardrobe.
Handcrafted in Spain from Napa leather, Frame’s shoe collection offers seven styles that range from strappy sandals, to ballet flats and loafers. Shoes with versatile black, brown and white leather uppers are punctuated with on-trend details like square toes, architectural heels and espadrille soles. Wedge platform sandals complement the brand’s line of ’70s-flare jeans and denim jumpsuits.
Some styles feature the same subtle hardware used in Frame’s handbag collection. Retail prices start at $325 for sandals and go up to $395 for loafers.
“Designing our own shoe collection is the next step in Frame’s evolution,” said Frame co-founder and creative director Jens Grede. “The shoes have a beautiful silhouette and mirror our overarching design ethos.”
Frame co-founders Grede and Erik Torstensson have experimented with footwear in the past. In 2019, Frame teamed up with footwear designer Tamara Mellon to launch a slouchy leather over-the-knee boot well-suited for skinny jeans.
In an interview with The Los Angeles Times last year, the co-founders shared their plan to evolve Frame from being a denim brand into a full-fledged West Coast lifestyle brand similar to the way Calvin Klein encapsulated the East Coast look in the ’80s. The brand’s ready-to-wear offering, they reported, accounts for half of their business.
