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Frame Teams with Model Imaan Hammam for Empowering New Collection

Fashion month is officially in full swing and Frame Denim is having its model moment with a new collaboration with Dutch model Imaan Hammam.

The denim label recently released a 20-piece collection co-designed with Hammam, who has modeled for the likes of Givenchy, Hermes, Chanel and Valentino. The collection is currently available on Frame’s website.

“The collection is defined by this vision of what a powerful and chic woman like Imaan might wear from the downtown boardroom to hanging out on Melrose with her friends, and how her persona carries through each item,” Frame co-founder Erik Torstensson said.

The Imaan x Frame collection spans power suits to modern denim staples. Denim highlights include long denim shorts with an off-center seam and baggy fit, straight leg jeans with slashed details, an oversized denim jacket and a classic blue jean jacket updated with a frayed diagonal seam along the back.

A cropped boxy coated denim jacket and matching hot pants smack of downtown cool, while a double-breasted blazer and matching trouser—offered in poppy red and off-white—mean business. A cinched sweater, cropped tee, halter sweater and faded black hoodie are everyday basics.

As an ambassador for She’s the First, a nonprofit that sponsors education for young girls, Hammam celebrates diversity and promotes youth empowerment. The collection’s long- and short-sleeve unisex hoodies with the words “freedom,” “diversity,” “youth” and “empowerment” amplify her message.

“Collaborating with Frame on this collection has been an exploration of my design aesthetic and desire to break barriers—translating my truth and guiding words of freedom, diversity, youth and empowerment into a line of clothing that I really love,” Hammam said. “I’m proud of what we’ve created together.”

Last November, Frame Denim hinted at big plans for 2020. The collaboration follows the launch of its first sustainable collection.

“Imaan has been a friend of Frame for years, and we’re so proud to have worked side-by-side with her bringing to life a next-generation and mission-driven perspective on fashion,” Torstensson added.

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