Frame is looking to its longtime friend and styling consultant Ilona Hamer for sartorial inspiration.
The Los Angeles-based luxury denim brand tapped Hamer for its latest capsule collection, which will be the first of a series of lines developed in partnership with friends of the brand. Hamer has consulted for Frame in addition to launching her own women’s label, Matteau, and serving as the fashion director for Unconditional Magazine, a fashion blog and online shop.
The 10-piece capsule includes everyday essentials spanning an overcoat, crew sweater, hoodie, button-down shirt, high-rise jeans and trousers, all in a neutral palette of black, navy and camel tones. A 100 percent leather shoulder bag in black and tan rounds out the collection. With an oversized, masculine aesthetic, the range was “designed to make your life easier, more comfortable and keep you looking chic,” Hamer noted in an Instagram post.
Frame co-founder and creative director Erik Torstensson said Hamer was the perfect choice for an everyday capsule collection, as her “timeless sensibility” perfectly aligns with the brand’s.
“My idea for a capsule with Ilona came about because we share the same visual values and aesthetic,” he said, describing the collection as a “slick edit of wardrobe pieces you can wear every day.” “Her lo-fi attitude to everyday dressing which looks naturally flawless is something that Frame aspires to.”
He added that Frame values “her style and opinion and we’re super excited to bring this collection to life.”
Featuring environmentally friendlier fibers like organic cotton and recycled cashmere, the collection expands upon Frame’s recent sustainability efforts, which include a new range of biodegradable jeans and a circular collection that aligns with the Ellen MacArthur Jeans Redesign guidelines.
The line is now available on the Frame website and at MatchesFashion, a London-based e-tailer, and retails for $238-$998.
The collaboration comes at the end of a busy year for Frame, which most recently debuted its first line of unisex children’s apparel. The move was a natural one for the brand, which launched in 2012 with just “one pair of skinny jeans” and quickly expanded its collection of women’s apparel and later ventured into men’s, shoes, handbags and other accessories. At the start of 2021, it also opened a 1,860-square-foot popup shop and gallery in the Long Island suburb of Manhasset.