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Frame Branches Into Jewelry in New Collaboration with Mejuri

Rivet's 2020 Denim Circularity report takes a deep dive into how the global denim industry is plotting its circular future amidst a worldwide pandemic.

Frame is following through on its plans for an “aggressive” 2020. This week, the premium lifestyle brand debuted its first-ever jewelry line in collaboration with ethically sourced jewelry label Mejuri.

The limited-edition collection echoes Frame’s aesthetic, bridging craftsmanship with modern design. Jewelry styles include an 18k gold plated necklace, two pairs of earrings and a bracelet that incorporates ’70-inspired chain-link details and textures. The pieces retail for $150-$495.

As part of the collaboration, Frame also dropped a fresh assortment of women’s ready-to-wear and denim essentials that incorporates luxe details such as gold stitching to complement the new jewelry collection. The apparel collection includes a muscle tee, a classic white button down, cardigans and an oversized blazer. The line also includes Le Hollywood, an ultra-high-rise jean with a straight leg in two washes and the Mejuri Ali, a high-rise skinny with an acid-like wash.

“For Mejuri, collaborating with Frame was a natural fit,” said Justine Lancon, Mejuri CCO. “Not only do we feel an incredibly strong connection to their brand, but we share the same vision of crafting tailored pieces that fit effortlessly into our community’s every day.”

The collaboration with Mejuri lands as Frame opens its third store in New York City this week.

“Collaborating with the best names in the industry has been part of the Frame brand since day one, and we couldn’t be more excited to partner with Mejuri and introduce Frame’s first-ever line of jewelry to our customers,” said Jens Grede, Frame’s co-founder. “Mejuri is a leader in the fine jewelry category, and we feel they naturally fit the Frame aesthetic and know this is something our consumers will love.”

The jewelry collection is now available at Frame and Mejuri, both online and in stores. The apparel collection is exclusive to Frame.

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