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Frame Revisits Unisex Fashion with Museum of Peace & Quiet

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Though small, Frame’s latest collaboration packs a meaningful punch in terms of genderless fashion.

Frame teamed with the apparel label Museum of Peace & Quiet on a capsule collection featuring seven unisex fall styles inspired by the “calm and serenity of nature.” A self-described “leisure company,” Los Angeles-based Museum of Peace & Quiet reflects that theme throughout its product line, which is defined by minimalist, genderless designs in neutral-toned colorways.

Comfort fabrics and silhouettes are key to the collection’s call for calm. Styles include a co-branded matching black hoodie and jogger set, a white T-shirt, a beige long-sleeved shirt and a flannel zip-up shacket. Tapered relaxed-fit jeans in white and light-wash indigo round out the line. The collection is available in sizes XS-XL and 25-36.

Sustainable materials are a prominent feature in the collection, with recycled cotton included in select pieces. Further, jeans are responsibly washed following Frame’s “Four Pillars of Responsible Washing,” using water-saving machinery and eschewing bleach, potassium permanganate and stone-washing.

“We’re excited to launch this collaboration and fuse together our timeless, effortless aesthetic with Museum of Peace & Quiet’s mindfulness and tranquility,” said Erik Torstensson, Frame co-founder and creative director. “We designed this collection with the intention to create something special that anyone and everyone can wear and feel good about wearing.”

The boxy fits and earth-toned neutrals underscore the unisex story that’s gained traction in recent years. As society—namely, Gen Z—challenges the concept of gender, unisex fashion grows in relevance. Predictive analytics and retail data platform Trendalytics described gender-neutral fashion as a “top market mover,” declaring that gender labels are merely a suggestion in fashion.

Though genderless design is part of Museum of Peace & Quiet’s DNA, it is new territory for Frame, which dabbled in unisex garments once before when it collaborated with model Jordan Barrett on a collection in 2018.

Genderless denim is an especially emerging category, showing up in collections from brands such as Non, a new London-based denim brand committed to unisex styles, and Unspun, a Hong Kong- and San Francisco-based jeans startup. The concept is also embraced by luxury labels such as Stella McCartney and Gucci, which recently launched their own gender-neutral lines.

The Frame x Museum of Peace & Quiet capsule collection is available now online and at select Frame stores in Los Angeles and New York City. The collection retails for $98-$478.

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