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French Connection Promotes Rebound Denim with Isko

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

French Connection is on the rebound. The U.K.-based brand unveiled its new campaign starring British model Natalie Feltham for Rebound Denim, a line of stretch jeans using Isko denim.

Touted as a wardrobe staple for all body types, the high performance jeans combines a soft pure denim feel with high-power stretch that creates a streamlined silhouettes. The Isko fabric essentially holds and smooths the body while retaining shape.

The spring collection is available now in two lengths and six washes: black, bleach, charcoal, vintage, rinse and white.