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French Label Leje Elevates Optical Illusion Jeans

From optimizing denim finishing, to an industry-wide shift to e-commerce, the influence of digital technology on fashion is widespread. Life through the screen is even altering the way designers view denim silhouettes.

Jeans by Paris-based Leje recently went viral for their pixelated or slashed constructions. The straight fit jeans boast the optical illusion of being sliced diagonally across the leg. Though the jeans look like they are cut into sections, they remain intact by contrast stitching. Some styles feature one cut; others have multiple slices, creating a cube-like visual effect.

Men’s 100 percent cotton, mid-rise styles in black and white are available now. Women’s high-waisted jeans are offered in medium and dark washes and are available now for pre-order. Jeans retail for $374-$528.

The creative silhouettes are a break away from the flood of relaxed and flare jeans in the market. The jeans are part of the brand’s Fall/Winter ’21 collection called “10,000 Lights,” which also includes chunky macrame dresses and skirts, voluminous puffer jackets and deconstructed men’s tailoring pieces.

Korean designers Je Yangmo and Kang Juhyeong are at the helm of Leje. Described as a conceptual brand, Leje aims to depict “a new future by taking meaningful things from the past and reflecting them in the present era.” Recycled materials and handcrafted techniques are core to the brand and its effort to “minimize any chemical process.”

Jeans by Paris-based Leje recently went viral for their pixelated or slashed constructions.
Leje Courtesy

The link between deconstructed denim and sustainability is a unique, and at times, polarizing concept. Ukrainian label Ksenia Schnaider caught the attention of fashion critiques and fans when it released asymmetrical jeans—or jeans with one slim leg and one wide leg,  made with Isko’s range of sustainable Earth Fit fabrics.

Y/Project, the luxury streetwear label designed by Glenn Martens, is known for its avant-garde approach to denim design. This spring, however, the brand released some of its most recognizable styles from previous seasons remade with sustainable and ethical practices. The Evergreen capsule collection features signature garments, including warped seam jeans made entirely in the EU with a combination of certified organic and recycled fabrics.