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G-Star Raw Debuts a Denim Power Suit

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G-Star Raw is suiting up for spring. The Dutch denim label and its “head of imagination” Pharrell Williams plays with office codes in a new capsule collection of men’s and women’s suiting.

The G-Star Raw Suit collection takes patterns inspired by Savile Row tailoring and applies it to G-Star Raw’s classic coverall design, creating a power (jump)suit the brand describes as a “symbol of equality and empowerment.”

The capsule collection is anchored by the unisex Avernus Racer jumpsuit offered in five classic checks and stripes: navy/white stripes, khaki/praline stripes, pale pink/black houndstooth, black/white windowpane checks and blue/green houndstooth windowpane checks.

The loose fit, lightweight jumpsuit has a linen-like texture. The one-piece is made with 100 percent cotton denim woven with a left-hand twill for added comfort and softness.

G-Star Raw builds out the collection with the men’s Elwood 5622 3D tapered jeans, redone with the denim suiting fabric, and the Elwood 5622 3D Sport ½ Length shorts made with canvas versions of the tailoring fabric.

The shorts are part of G-Star Raw’s line of Raw Sustainable garments made with materials said to be sustainable and contribute towards minimizing the environmental impact of the G-Star collection.

The brand is taking a lead in developing eco-friendly, on-trend designs. G-Star Raw bowed its “most sustainable jean ever” in February, which will carry into Fall ’18 with a design collaboration with Jaden Smith. The brand also introduced G-Star Raw Shape this spring, a range of jeans designed for women with a small waist and wider hips.

The G-Star Raw Suit collection, which debuted in November at Complexcon in California, is available now at G-Star Raw stores and online. The one-piece retails for $330. Men’s jeans retail for $170 and shorts for $130.

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