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G-Star Raw’s New Collaboration Examines the Science of Art

G-Star Raw released the third installation in its ongoing “The Art of Raw” project, tapping multidisciplinary artist Lenny Stöpp to upcycle denim waste into furniture.

To create the furniture series “Fluff Stacks,” the Dutch denim brand said Stöpp created his own “denim recipe” by mixing water, starch and denim scraps in an industrial pulp machine to create a brand-new material. After pressing the denim pulp into molds, the artist thoroughly dried the material before he assembled the components into the final pieces.

The result is a side table, stool and lamp with unique denim character.

The Art of Raw is G-Star Raw’s art platform. Since May, the brand has collaborated with various international award-winning creatives to use denim in art pieces. In line with the brand’s responsible initiatives, participating artists have been given the freedom to experiment using denim waste, creating unique pieces within their own disciplinary while upcycling materials.

G-Star launched the project with Design Academy Eindhoven graduate Teun Zwets, who made an all-in-one lamp, cupboard and chair by layering denim waste piece by piece and laminating it with a binder. The second collaboration was with Greek designer Athene Gronti. After researching the history and sociological aspects of denim and the juxtaposition within the history and sociological aspects of the fabric, Gronti created a large quilt named “Ariadne’s Thread” that combined rough and soft textures and intricate stitching.

“There will be various collaborative projects utilizing the material at G-Star’s core—denim,” the brand stated. “Over the coming year, multiple artistic avenues will be explored such as sculpture and fine art.”

Next up will be glass artist Nienke Sikkema, followed by Iwan Pol and Johanna Seelemann.