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G-Star Copies and Pastes Y2K-Era Styles Back Into Production

Why mess with Y2K perfection?

G-Star Raw re-released Tuesday key items in its collection dating back to 2000. “No edits, no additions, just pure original G-Star styles from Y2K,” the Dutch brand said of the time-warp collection.

With Gen Z increasingly embracing the Y2K trend, relaunching the 11 limited-edition styles was a no-brainer for G-Star. G-Star says its first years since launching in 1989 “were lived through the hedonistic ’90s and ’00s.”

“It was a time of cultural relevance, when the internet was born and low-rise jeans were worn,” it added. 

While the designs are straight from its archive, G-Star found young blood to pull together the range, tapping into 27-year-old model Rose Bertram’s taste and point of view.

“We’re really bringing Y2K into 2022,” Bertram said. “When G-Star asked me to curate the Y2K collection—directly from their archive—I had to say yes. It was super inspiring because I love the brand and the era. I picked my favorite original designs, all from the year 2000.”

The collection of nostalgic replicas for women’s spans a low-rise denim chino with a wallet chain, a low-rise jean with two-tone patchwork details, a bomber jacket, a ribbed knit sweater, a denim vest, cropped army pants, a strapless denim mini dress, logo tee and a pink leather vest and black leather peacoat.

The collection is available on G-Star’s website and retails for $45-$560. 

Y2K remains a strong theme in Spring/Summer 2023 collections. During fashion month, brands including Blumarine sent low-rise and embellished jeans down the runway. Courreges paired mini skirts with cropped jean jackets. The pop star-inspired fashion was also the focal point of Rivet’s Spring Issue fashion story “Candy” photographed by Shxpir in a virtual 2000s world.