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Gap Sends an Optimistic Message in New Film

Jeans and a white T-shirt are the blank canvas for Gap’s new film “Bridging the Gap.”

Gap describes the film as a “celebration of American optimism.” The diverse cast, which includes model Christie Brinkley, actress Priyanka Chopra, musician Wiz Khalifa and more, sings “Sunny” by Boney M., which conveys a message of optimism, while each dances to their own rhythm.

The film is directed and styled by Edward Enninful, who will take over as editor-in-chief for British Vogue in August.

“Gap is a quintessentially American brand and we strive to embody all of America in everything we do,” said Gap Chief Marketing Officer Craig Brommers. “‘Bridging the Gap’ is about showing the many faces of what it means to be an American and bringing all of those sides together. Edward is the perfect partner in this project as he and Gap share an optimistic view of the world.”

The brand has been mastered the art of bringing together big names for film campaigns. In February, Gap marked the release of the ‘90s Archive Re-Issue collection with a film starring Naomi Campbell and a roll call of emerging talent, including model Lizzy Jagger and artist Coco Gordon.