Gap and Bombas, an athletic sock brand with a philanthropic platform, is starting the holiday season on the right foot with an exclusive collection aimed at bringing awareness to the most requested clothing item in homeless shelters: socks.
For every Gap x Bombas pair sold in select Gap stores around the world and on Gap.com, the retailer will give a pair of specially-designed Bombas socks to someone in need. The donation socks are designed with reinforced seams for better durability, an anti-microbial treatment and darker colors to minimize visible wear. Through the partnership, Gap has set a goal to donate one million socks to homeless shelters.
The Gap x Bombas collection includes calf socks for adults, children, toddlers and baby. Each category offers four different colorways. Adult styles retail for $10.95.
Since launching in 2013, Bombas has been committed to donating a pair of socks for every pair sold and, to date, has donated more than 500,000 pairs of socks in the U.S.
In a release, Gap Senior Vice President of Merchandising Steven Sare, said, “We saw a natural partner in Bombas because their giveback component resonates so strongly with our values and those of our customers who are excited about giving back. We were also impressed by the innovative design of the socks that Bombas donates, as they’re specifically crafted to meet the particular needs of the people receiving them.”