The collaboration marks the fifth time Gap has partnered with GQ for the capsule collection, which features styles from four winning designers as selected by GQ staff.
“We wanted to make the 10th anniversary of this program feel like its own declaration, a snapshot of the state of American fashion,” said GQ Editor in Chief Jim Nelson. “We also wanted to make the clothes instantly wearable, easily attainable, and flat-out covetable. With these four exciting designers, and with Gap’s exceptional partnership, I think we hit the sweet spot.”
The four designers—Michael Bastian, Steven Alan, John Elliott, and Saturdays NYC—will be featured in a special advertising insert in the October issue of GQ magazine.
The collection includes tailored trousers and denim, overcoats, leather jackets, classic tees and sweatshirts, sweatpants, and a variety of button down shirts along with accessories, including hats, bags, and socks.
“Gap is thrilled to celebrate this milestone and bring to life the visions of these talented designers,” said Wendi Goldman, Gap executive vice president and chief product officer. “They are true All-Stars who have played an important role in shaping contemporary American style and we couldn’t be prouder to offer their signature takes on menswear with this new collection.”
The collection is available starting Sept. 27 at select Gap stores in more than seven countries, including the United States, Canada, China, Hong Kong, Japan, and throughout Europe. It will also be available online, with prices ranging from $18 to $595.