Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Gap Reimagines ‘Denim Through the Decades’ to Celebrate 50 Years

Join Sourcing Journal on March 13th HKT for Sourcing Summit Hong Kong for discussions on mending relationships between supply chain partners, remaking factories for smaller MOQs and faster turns, and creating resilience to survive the next inevitable crisis.

It’s not too late to cop an iconic Gap piece from the ’70s, ’80s or ’90s.

To celebrate its 50th anniversary, the denim brand launched this week “Denim Through the Decades,” a limited-edition collection of men’s and women’s denim pieces that hark back to prior eras in the brand’s archive.

The line includes iconic pieces like a jean women’s jacket with a corduroy collar inspired by Gap’s Pioneer denim styles from the ’70s, carpenter jeans and a chore jacket based on ’80s workwear and ’90s-inspired jean jackets, a cropped version for women and an oversized Trucker for men.

Other key items include high-rise flare jeans, a denim worker shirt, a pleated jean jacket and easy fit jeans.

The line is available in stores and online, where shoppers can search the collection by decade.

“At this milestone anniversary, we have been reflecting on the remarkable history of this amazing company that started with one store on Ocean Avenue in San Francisco,” Art Peck, Gap Inc. president and CEO, said in a statement. “More important than where we’ve been is where we’re going. Our brands remain a cultural cornerstone and I have never been more optimistic and excited about the future of Gap Inc.”

In addition to Denim Through the Decades, the brand also released the 1969 Premium collection featuring T-shirts—50 of them—as well as new denim, jackets and sweatshirts.

In July, Gap teased the new collection with a “It’s Our Denim Now” campaign that centered around inclusivity and featured models wearing a wide range of denim styles and fits.

Related Articles

More from our brands

Access exclusive content Become a Member Today!