Gap is furthering its goal of improving cotton farming methods.
The retailer just joined the Better Cotton Initiative (BCI) to improve cotton sourcing for its products, reduce environmental impact and provide aid to individuals involved in its global supply chain.
Last year BCI reached more than one million farmers across 21 nations and five continents, which was 23 percent more engagement since 2014. One and a half million farmers produced more than two million metric tons of Better Cotton, which overall made up 11.9% of global cotton production in 2015. In addition to working with other brands, like Adidas and Gap, BCI also initiated the Better Cotton Fast Track Program (BCFTIP) to train growers about sustainable agriculture.
Read more at Sourcing Journal.