Artwork is one way Gap is working to elevate voices in the LGBTQ+ community.
Ahead of Pride Month in June, the retailer introduced a collection designed by artists Star Casimir, Rachel Lindsey and Abayomi “AC” Carey, who are all members of Pride @ Gap Inc., an employee resource group that creates an inclusive and supportive environment.
For the Pride collection, each artist designed a graphic tee, with artwork spanning rainbow-hued arms wrapped around the planet to tie-dye and retro rainbows. Phrases like “You me we” and “Love for all” expresses sentiments of unity and inclusivity. The collection also includes a Pride-themed logo tee and a T-shirt that pays homage to National Coming Out Day.
“The encouragement of originality is something I have always loved about Gap Inc. and even more so now as an employee,” said Lindsey, artist and a Gap brand associate. “Pride is a reminder that excitement and color is something to be celebrated and our differences are what make each of us unique.”
The 100 percent organic cotton tees are available in adult unisex sizes XS-XXXL and retail for $29.95.
Teen and children’s tees and tie-dye hoodies are available, as well as a selection of designs for toddler tees and baby one-pieces. Baseball caps and packs of kids and toddler socks round out the collection.
Along with the collection, Gap is donating $50,000 to GLAAD, a leading media advocacy organization working to accelerate acceptance for the LGBTQ+ community.
Earlier this month Levi’s dropped a Pride collection focused on proper pronoun use. All net proceeds from the collection will go to OutRight Action International, an organization that works to advance the rights of LGBTQ+ people.
Gap has committed to standing in support of the LGBTQ+ community and serve as a force for good, “whether that is fostering internal groups dedicated to embracing and driving diversity and inclusion efforts or being the first apparel company to sign on to a new set of global standards for business on respecting and promoting the human rights of LGBTI people,” the company stated.
The designs, available now online, are part of the Gap Collective, a product range that celebrates the “spirit of activism.” Previous Gap Collective collections helped raise awareness for Black History Month and voting rights.