The San Francisco-based clothing company is continuing its five-year partnership with the United Nations Foundation and driving charitable donations to the UN Free & Equal campaign, which promotes equal rights and fair treatment for the lesbian, gay, bisexual, and transgender, queer and intersex community.
For every Pride-themed digital gift card sold by Gap Inc., the company will donate $2 to the UN Foundation (up to $10,000) and Banana Republic will separately donate an additional $60,000. The initiative is currently on track to reach more than $500,000 in total donations since the beginning of the partnership.
“The LGBTQ+ community has shown us time and time again that love, pride and hope will overcome fear and hate,” said Sonia Syngal, Gap Inc. CEO. “This resiliency reminds us how important it is to keep working for a world where everyone everywhere is able to live free from discrimination. We’re honored to continue the fight for equality and our support for UN Free & Equal.”
The apparel company has a history of LGBTQ+ support, as the first of its kind to sign a set of global standards for businesses respecting the community’s rights. It is also an advocate for the passage of the Equality Act—which adds non-discrimination protections this community to the U.S. civil rights laws—and a member of the Open to All coalition, a campaign to build a more inclusive nation.
Gap joins other denim brands celebrating Pride month. Dovetail Workwear, Levi’s, Dockers and Citizens of Humanity have shown their support with limited-edition clothing and face masks, as well as partnerships and donations.