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Gap Enters the Teen Denim Market with New Sustainable Collection

Over the years, American Eagle Outfitters has established its rank as one of the most popular teen denim retailers. Buckle, Abercrombie & Fitch, Hollister and others have also emerged as key players by fine-tuning their marketing messages and designs to suit the taste of Gen Z.

And now, Gap is joining the mix by putting a sustainable foot forward. The company recently announced Gap Teen, a girls’ collection “made for a generation majorly plugged into the planet.” As such, the collection features responsibly made garments, with all of the pieces using water-saving methods and creating minimal waste.

The primarily denim collection is adapted from popular women’s styles, including high-rise denim shorts, skirts and shirts, as well as mom jeans and denim jackets. Blue and white tie-dye is a common theme throughout the line, as featured in a heavily distressed denim jacket, a button-fly denim skirt and high-rise, mid-length denim shorts. A tie-dye hooded sweatshirt and boxy T-shirt round out the collection, which includes a pair of destroyed denim “shortalls” featuring cut-off shorts in a washed black denim.

Gap announced its new Gap Teen collection featuring responsibly made garments that save water and waste, available in girls, sizes 8-16.
Gap Teen Gap Teen

A boys collection has yet to be released, though the brand mentioned in an Instagram comment that it could be on the horizon.

The move to teen clothing is a strategic one for Gap, considering a recent report from investment bank Piper Sandler Companies that shows Gen Z consumers contribute $830 billion to U.S. retail sales each year. According to the report, teens favor retailers with a denim component such as American Eagle, which earned the No. 2 spot, and Hollister, the No. 4-ranked label on a list of teens’ top clothing brands for spring of 2020.

The Gap Teen collection is available in teen sizes sizes 8-16, and ranges in price from $16.95 for a tank top and $64.95 for a denim jacket.