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Gap, The Brooklyn Circus Take a Historical Look at Fashion

Gap’s signature pieces are being retold through the lens of The Brooklyn Circus founder and creative director Ouigi Theodore.

The brand partnered with The Brooklyn Circus on a genderless collection of “product icons” from each brand, including the piping-hot varsity jacket and Gap’s classic arch logo hoodie.

The collection merges The Brooklyn Circus’ “take on fashion throughout American history with Gap icons that have defined style standards and dressed generations since 1969” and “explores the concepts of individuality, movement and modern prep,” Gap said.

“Style is an opportunity for us to be honest. Classics are the foundation of what we do at The Brooklyn Circus and Gap is so known for that classic Americana style,” Theodore said. 

Blending academia, music, Black culture and street style from the 1960s through today, the assortment spans ’90s loose fit chinos, basketball shorts, sweatpants, an Oxford popover, a rugby shirt, a chore jacket and a crewneck sweatshirt. All pieces can be styled back to Gap’s denim.

Items feature a cream and black color palette and both brands’ logos as well as nods to collegiate lettering and Gap’s founding year, 1969. 

“Gap has always been in my history, which is where I find inspiration for our designs,” Theodore added. “We took our graphic elements and brought that explosion of energy and culture to iconic Gap styles.” 

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Select Gap x The Brooklyn styles are available for kids, including a logo hoodie, varsity jacket, tees and sweatpants. Hats, tote bags, pins, bandanas and socks complete the look.

The collection is available now on both brand websites, in select Gap stores, as well as The Brooklyn Circus flagship store in Brooklyn’s Boerum Hill neighborhood. It retails for $9.95-$109.95.

Theodore recently applied The Brooklyn Circus aesthetic to Lee clothing in a capsule collection that threaded the significance of Black cultural influence on the West through fashion. Highlights in the Lee x The Brooklyn Circus collection included a riff on Lee’s 101 Cowboy jacket with an embroidered back and corduroy collar, and a unisex varsity jacket with a one-of-a-kind embroidered illustration of a Black cowboy.